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Automotive Digital Marketing Specialist

Company: Bartech Staffing
Location: Warren
Posted on: September 12, 2023

Job Description:

Automotive Digital Marketing Specialist Job Responsibilities Your specific duties as a Automotive Digital Marketing Specialist will include:

  • This position is responsible for leading CGI asset development and shop/buy tools (Configurator, Visualizer, Inventory, etc.) and assisting with website content development for Chevrolet. The Assistant Manager will also aid in creating a world-class website experience, including strategy, creative development, implementation and management of related brand experience platforms and devices.
  • This individual should have a passion for and deep understanding of website UX, CGI asset development, creating target/audience specific content, driving traffic through SEO, and an obsession with measuring to improve performance. The ideal candidate will leverage research, analytics and have a customer-obsessed mentality to assist with the development of new and innovative digital content and tools.
  • The position reports to the Digital/Website Manager and is part of the Chevrolet Brand Experience team.
  • Business group
  • Surrounding team & key projects
  • Purpose of this team
  • Motivators for this need (i.e.-special projects/general workload support/etc.)
  • This individual will lead the shopping tools (BYO Inventory, etc.) for Chevrolet Marketing.
  • This person would be the program lead for CGI asset development.
  • Would be responsible to work on the strategy and implementation of website content.
  • This individual will be backfilling due to the contract worker ending their own assignment.
  • Typical task breakdown and rhythm
  • Interaction level with team
  • Work environment description
  • Chance for flex hours or remote
  • Chance for extension later
  • Confirm if group participates in GM Contract Worker Shutdown daysAutomotive Digital Marketing SpecialistJob RequirementsAs a Automotive Digital Marketing Specialist you must represent our company well by being responsible, punctual and motivated to go above and beyond the call of duty. You must also be highly detail-oriented and organized with excellent analytic and problem-solving abilities. It is also important that you display excellent verbal and written communication and interpersonal skills.
    • 8+ years digital marketing/digital content experience, with deep knowledge of CGI and user experience (UX) design.
    • Bachelor's degree in IT, Marketing, Business Administration, or related field
    • Previous experience working on a consumer facing website
    • Automotive experience preferred
    • Passion for the digital space with strong knowledge of digital trends and ability to innovate.
    • Has a strong understanding of CGI, complex IT systems or web operations, work processes and/or applied digital solutions. Has worked on CGI in a client or agency capacity.
    • Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines
    • Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life.
    • Ability to collaborate effectively with cross functional teams across a large organization.
    • Experience with usability testing, A/B testing, and translating user insights into site improvements.
    • Strong analytical skills, with the ability to digest site metrics and turn into recommended actions.
    • Demonstrated understanding of digital creative, digital media, and measurement.
    • Capacity to take ownership of tasks and drive through to completion.
    • Excellent written and verbal communication skills.

Keywords: Bartech Staffing, Warren , Automotive Digital Marketing Specialist, Advertising , Warren, Michigan

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