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Vehicle Commerce Growth and Performance Analyst

Company: ICONMA
Location: Warren
Posted on: September 11, 2023

Job Description:

- Drive Data into the DNA of the Digital Business Team Vehicle Commerce Line of Business
- Challenge the status quo on how we measure today - from engagement to conversion to attribution.
- Partner with LOB Analytics Lead, Product Analytics Lead, Performance Driven Marketing Lead, company's Research to build a comprehensive Digital Retail story.
- Use dynamic data modeling to inform strategic recommendations/solutions that solve for an evolving digital landscape.
- Support the measurement of our Line of Business Objectives and Key Results (OKR) - the North Star across our persistent Agile teams, and support Product and Tech teams in OKR alignment.
- Ongoing analysis in partnership with Product Teams, Dealer Success team, etc. aligned to PI Planning and Product Launches to demonstrate success.
- Drive an optimized attribution model in partnership with PDM, company's Research, etc. that demonstrates the impact of digital retail across our business.
- Develop CX and Industry benchmarks in conjunction with internal and external resources to deliver insights on the Digital Retail strategy.
- Develop Digital Retail measurement funnels, KPIs for various frameworks / regions.
- Set-up Digital Retail Global dashboard(s), both at the Executive level as well as for key functions
- Monitor business results, quickly ascertain key learning's and make recommendations based on findings.
- Analyze, interpret, evaluate, plan and influence decisions relative to programs and policies under jurisdiction of activity.
- Maintain effectiveness in rapidly changing environments with varying technologies, people responsibilities and/or market.
Keep abreast of current product developments and trends in areas of expertise

Keywords: ICONMA, Warren , Vehicle Commerce Growth and Performance Analyst, Professions , Warren, Michigan

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