Vehicle Commerce Growth and Performance Analyst
Posted on: September 11, 2023
- Drive Data into the DNA of the Digital Business Team Vehicle
Commerce Line of Business
- Challenge the status quo on how we measure today - from
engagement to conversion to attribution.
- Partner with LOB Analytics Lead, Product Analytics Lead,
Performance Driven Marketing Lead, company's Research to build a
comprehensive Digital Retail story.
- Use dynamic data modeling to inform strategic
recommendations/solutions that solve for an evolving digital
- Support the measurement of our Line of Business Objectives and
Key Results (OKR) - the North Star across our persistent Agile
teams, and support Product and Tech teams in OKR alignment.
- Ongoing analysis in partnership with Product Teams, Dealer
Success team, etc. aligned to PI Planning and Product Launches to
- Drive an optimized attribution model in partnership with PDM,
company's Research, etc. that demonstrates the impact of digital
retail across our business.
- Develop CX and Industry benchmarks in conjunction with internal
and external resources to deliver insights on the Digital Retail
- Develop Digital Retail measurement funnels, KPIs for various
frameworks / regions.
- Set-up Digital Retail Global dashboard(s), both at the Executive
level as well as for key functions
- Monitor business results, quickly ascertain key learning's and
make recommendations based on findings.
- Analyze, interpret, evaluate, plan and influence decisions
relative to programs and policies under jurisdiction of
- Maintain effectiveness in rapidly changing environments with
varying technologies, people responsibilities and/or market.
Keep abreast of current product developments and trends in areas of
Keywords: ICONMA, Warren , Vehicle Commerce Growth and Performance Analyst, Professions , Warren, Michigan
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